Coffee reaches its peak flavor within days of roasting, which is why at Haiku Brew Coffee, we roast in small batches and ship immediately. Unlike wine, coffee doesn't improve with age. The complex organic compounds that create coffee's distinctive flavors and aromas begin to break down shortly after roasting, leading to stale, flat-tasting coffee if not consumed within the optimal window.
Our commitment to freshness means we roast your coffee to order, ensuring it arrives at your doorstep during its peak flavor window. This timing is crucial - too fresh, and the coffee hasn't had time to degas properly; too old, and those precious flavor compounds have begun to deteriorate. We've perfected our roasting schedule to ensure your beans arrive ready for immediate enjoyment while having enough time to develop their full flavor potential.
Every bag of Haiku Brew Coffee includes the roast date, allowing you to track freshness and enjoy your coffee at its absolute best. We recommend consuming our coffee within 2-4 weeks of the roast date for filter brewing, and between 5-14 days post-roast for espresso. This attention to timing and freshness is why our customers consistently report brighter flavors, more pronounced aromatics, and an overall superior coffee experience.
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