Selecting a wholesale coffee partner is one of the most important decisions you'll make for your cafe. As a family-owned roasting company, Haiku Brew Coffee believes that wholesale partnerships should feel like extending your family – built on trust, communication, and shared values.
The right wholesale partnership goes beyond competitive pricing and reliable delivery. Look for a roaster who provides comprehensive support, including staff training, equipment guidance, and marketing materials. These additional services can significantly impact your cafe's success and justify paying a premium for truly exceptional wholesale support.
Consider the roaster's commitment to quality control and consistency. Ask about their cupping protocols, quality assurance measures, and how they maintain consistency across batches. A great wholesale partner should be transparent about their sourcing practices and willing to share detailed information about their coffees.
At Haiku Brew Coffee, we've developed our wholesale program based on feedback from family-owned cafes. We understand that family businesses often need more flexible ordering minimums and payment terms, especially when starting out. The right wholesale partner should be willing to grow with you and adjust their support as your needs evolve.
We also recommend evaluating a roaster's ability to provide seasonal offerings and custom blends. Having access to a rotating selection of single-origin coffees and signature blends can help your cafe stay competitive and interesting to customers throughout the year.
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