Coffee freshness significantly impacts flavor quality, which is why at Haiku Brew Coffee, we always indicate roast dates and provide guidance on optimal consumption windows.
Whole bean coffee typically reaches its peak flavor between 4-14 days after roasting, when the beans have had time to degas but haven't yet begun to lose their complex flavor compounds. This is why we roast in small batches and ship promptly to ensure you receive coffee at its peak.
To maintain freshness, store your coffee in an airtight container away from light, heat, and moisture. While coffee doesn't "go bad," its flavors will gradually fade over time, making freshly roasted beans essential for the best possible cup.
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